Marketing and Distribution

In a hypothetical sense, if this project was to be produced by anyone other than a student in school, certain areas would need to be funded. I was able to secure locations and equipment through both the fact that I am a student and my own involvement in building and designing etc.

The night club that agreed to allow me to film, for instance, is a business. If the project was being produced for a profit, therefore, the hire of the room would be factored in to the budget and they would most likely charge whoever was producing the Music Video. I also used the resources to my disposal such as the actors car and my own home rearranged to suit the scene. A much more desirable affect could be achieved by designing a set from scratch and using a studio, for example. This would require funding for hire and materials to do so which must be funded.

In terms of equipment, both the camera crane and dolly were funded by resources I could acquire for free and individual budgets devised by my colleague and I. The best option would have been a professional jib, but again, funding factors in.

The funding for these purposes would most likely come from both the Production company producing the project and the artist who the project is for. Where funding from these two bodies is scarce, there is the option to apply for funding from public artist funding organisations or private charities. Organisations such as the Princes trust are interested in projects such as this as they promote both the producer and artists. They, also, offer mentors who are knowledgeable in the goal the fundee is attempting to help. This, however, is difficult and can not be done by many. Larger artists set to reap large profits, for instance, would not be entertained as they should have the capital to create the video to begin with. My own project, as it features an unsigned artist would be eligible for funding as they do not, necessary, have much backing.